World Audiovisual Heritage Day – Can Social Media be a potential saviour of the endangered cultures?

A recording of one of the most famous Wakhi tales, “Bobo Ghundi Žindag”, directed by young director Nisar Ahmed, at Kumpeer Diyor, Chipursan Valley, Gojal (Hunza).

The theme for this year’s celebration of the World Day for Audiovisual Heritage 2011 is “Audivisual Heritage: See, Hear, and Learn.”

Sound recordings and moving images are extremely vulnerable as they can be quickly and deliberately destroyed. Essentially emblematic of the 20th century, audiovisual heritage can be irretrievably lost as a result of neglect, natural decay and technological obsolescence. Public consciousness of the importance of preservation of these recordings must be engaged and the World Day for Audiovisual Heritage is intended to be the platform for building global awareness.

UNESCO has adopted 27 October as the World Day for Audiovisual Heritage to better focus global attention on the issues at stake, in cooperation with the Co-ordinating Council of Audiovisual Archives Associations (CCAAA) and other partners. A growing number of archives around the world will be commemorating this Day with activities that highlight the fragility and vulnerability of this heritage, while celebrating the work of the heritage institutions that have helped to protect it.

Film, television and radio are our common heritage. They help to maintain the cultural identity of a people but countless documentary treasures have disappeared since the invention of image and sound technologies that permit the peoples of the world to better share their experiences, creativity and knowledge.

All of the world’s audiovisual heritage is endangered. No where can it be said to be preserved but through initiatives such as the World Day for Audiovisual Heritage and the Memory of the World Programme, the precious work of preservation professionals is given impetus to manage a range of technical, political, social, financial and other factors that threaten the safeguard of heritage.

UNESCO encourages everyone, everywhere to join us in celebrating 27 October by showcasing their precious collections as part of a global endeavour to promote the value of audiovisual heritage.

Source of text: UNESCO


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